Prospects and Challenges Faced by Indian Banks During The Implementation of CSR Activities

The purpose of this paper is to investigate what issues and challenges banks face while implementing CSR practices. methodology employed a conceptual approach, involving cross-sectional study that qualitatively analyzes the activities undertaken by Indian public sector banks. As significance Corporate Social Responsibility (CSR) has steadily grown, corporate entities have come recognize ultimate objective extends beyond merely generating profits. Instead, it encompasses cultivation trust development sustainable rapport with society. This article centers its attention on examining evaluating various facets hurdles practices within banking industry. practical implications research are significant. insights presented can guide organizations in designing programs based their objectives, proactiveness, activity nature, characteristics, potential benefits. Additionally, sheds light opportunities faced context during pandemic.